Tuesday, July 2, 2019

The Irish Derby June 27, 1987

This is a "beer mat" or coaster advertising The Irish Derby, held June 27, 1987 at Curragh and brought to you by that famous Irish beer, Budweiser!

When I lived in Ireland in the late 1980s Budweiser was making a huge push to become a thing in Ireland. I don't know why they thought they could crack that market, but I suppose that those same great minds are responsible for the fact that Bud is no longer brewed by an American company.

I went back to Ireland in 2006, not a lot of Budweiser being consumed in the pubs.

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